Before we ever touch a design tool, we run this checklist. It's the foundation that determines whether the website we're building will actually get found.
Most hospitality businesses don't have an SEO problem — they have an SEO foundations problem. They haven't claimed their Google Business Profile correctly. Their NAP (Name, Address, Phone) is inconsistent across directories. They have no schema markup. They've never asked for a review. The website is beautiful, and nobody can find it.
Google Business Profile
Claim it. Verify it. Fill in every field — not just the ones Google marks as required. Photos uploaded weekly. Posts every seven to ten days. Q&A populated with real questions and real answers. Reviews responded to within 24 hours. This is the foundation of local search visibility. If this is broken, nothing else matters.
OREENZA Insight
Most hospitality businesses don't have an SEO problem — they have an SEO foundations problem. The website is beautiful, and nobody can find it. We run this checklist before writing a single line of code.
NAP Consistency
We audit every directory, citation, and social profile where the business name appears and verify that Name, Address, and Phone are identical in every instance. Even minor variations ('St.' vs 'Street', different phone number formats) dilute local ranking signals. This is tedious work. It's also the work that moves local rankings.
Schema Markup
For restaurants, that means LocalBusiness schema with full address, opening hours, price range, and service options. For service-area businesses, that means Service schema with geographic coverage. Schema doesn't make pages rank — it helps search engines understand what the pages are about, which supports the signals that do rank them.
Technical SEO
Core Web Vitals (LCP under 2.5s, CLS under 0.1, INP under 200ms), HTTPS everywhere, XML sitemap submitted to Google Search Console, robots.txt not blocking important pages, canonical tags correct, hreflang correct if multi-language, and structured data validating without errors. These are table stakes — but they're more often missing than present on hospitality sites.
The Foundation Before Design
Only after all of this is verified do we start designing. The website is the destination. Local SEO is the road that gets people there. Building the destination before building the road means you have a beautiful building that nobody can reach.
Senior SEO & Content Strategist
Creates brand identities that hold up at billboard scale and favicon scale. Every spacing decision is intentional.
